Making Your Commercial Website Work With Effective Web Design

The first thing about web design is to know the purpose of the website. This will then define the target audience of the website. Furthermore, this will dictate the appropriate look and overall web design.

Web Design: Connecting with Potential Customers

Commercial websites need to connect with potential customers. Websites are there to tell them about the products. So that’s what they should see in the website. They would be interested about what these products can do for them. Customers would want to know how they can buy the products. If they have questions they’d want to know how to contact you. And eventually they would be interested about the cost too.

In short, what a commercial website needs is a whole system. It’s like having a good store. You don’t only need a good display. You also need helpful salesladies and cashiers to complete the transaction.

To facilitate a good shopping experience, easy navigation is imperative. Relevant information about the company and its products should be easy to locate. A visitor should also be able to tell where he has yet to go to. For example, you have a repeat customer. He should be able to tell which products are new.

Links should be visible and clear. Titles for each link should tell what is contained there. The uncluttered look also always works for businesses. This gives the customers an easier way to take everything in. And it’s easier for them to choose where to go next.

The Other Side of Web Design

Web design also involves designing the under workings of the site. For instance, making sure that each page loads faster is essential. Customers value fast service. So, the site should open instantaneously if possible.

This does not mean that graphics and images are prohibited. It’s just a matter of providing the right file size.

Another part of web design deals with search engine optimization. Your potential customers should be directed to your site. It must therefore have high page rankings. One essential thing for that is proper HTML coding.

Content management may be related to web design as well. After all, visitors go to the website for the content. Relevant content should be provided to help the site get indexed. Updates should be done regularly to improve rankings. This also helps make customers come back to the site.

So essentially, the interface and the backend job of the web designer should correlate. Good web designers should also be conscious of the business aspect of it. Businesses want to build a business. So at the end of the day, it should be what the website should deliver.

SEO understands that getting sales is the main objective of every business. While SEO works to provide the best website design and development services, it works to provide the best Internet marketing as well. We focus on the needs of each of our clients. And in the end, we always bring in the desired outcome.

Education Based Marketing

We are a society of information junkies. We thirst for information every single day. When we consider our own buying habits, where do we go? If it is a big item we might go to Consumer Reports or search for information online. We will certainly go to Google or Yahoo and search for whatever it is we want.

One of the very best examples of "Education Based Marketing" is seen at http://www.askthebuilder.com . That web site is packed full of information on the how to's of home improvement. People gravitate to vendors who supply the greatest amount of information.

A Simple Example:

If we were going to buy a pizza and we were standing right in front of two identical pizzerias, side by side, and one of them had a big sign in the window that read: "FREE Pizza Recipe Book," which one we would walk into first? We would probably all be interested in what ingredients are in the pizza and how the pizza is made.

What comes into play here? First of all we probably would never see two pizzerias side by side and we will more than likely NEVER see a pizzeria owner "divulge any secrets." The fact is, not very many people are going to ever try and make a pizza at home and it will certainly never taste the same as it does when you buy if from your favorite pizza vendor. The pizza vendor could have a business card with his web site address taped to the box with instructions on how to claim your free "Pizza Recipe Ebook." Of course there are "More Coupons" inside the ebook.

Many restaurant owners do not have much time to spend online. If the owner just had a printed recipe every week, (with his next week's coupon on the other side) he would create a customer loyalty and a following. All of his customers would look forward to the next recipe and would have to come into the restaurant to get it.

Most of us that have an e-mail address have bought something online or subscribed to an e-mail invitation for "specials" that the vendor offers. When we get their e-mail, all it includes is the items that they are selling and often times it is quickly deleted. If we were to buy something from the local craft store and they asked for our e-mail address and said: "We will be happy to send you the free" how to project of the month, "along with some coupons. up? Most likely we would if we had an interest in crafts. Of course that e-mail is going to include the "Special of the Month!" We might just head right back to the craft store to grab the new set of paint brushes that are on sale.

Yes, we are playing in the digital age. That brings up the power of educational ebook marketing. Ebooks are being made all the time and distributed freely all over the Internet. Along with the free information is an opportunity to purchase the vendor's products or services. Ebooks are easy to make or easy to have made for you. A simple example of ebook marketing is seen at: http://www.investigate.net The vendor gives away a free ebook that is useful for locating unclaimed funds held by the states. In it, there is an opportunity to buy unlimited access to public databases. Someone who uses the ebook can access it over and over without ever buying a thing. However, if that customer ever needs to find someone or find some secret public record, where are they going to go?

The salesman or woman who sells to business owners can be a welcome sight if he or she always shows up armed with some written information or "little known secret" about that particular owner's business or industry. That information is always given freely without any expectation of a sale resulting from it. In addition, if the salesman or woman took the time to send a one page piece of mail to all of his customers every month with the "Idea of ​​the Month" on how to increase sales, (along with a business card) who do you think the business owner would want to buy from?

The mission is simple. Educate your customer every chance you get. Provide the most valuable information you can to your customers. Continue to educate your customer the best way you know how and you will develop a customer loyalty that is worth its weight in gold.

Clothes for the 18 Inch Doll

If you want to make sure that you keep the clothes for the 18 inch doll that you own in good condition then they will need to be cared for properly.

This includes you regularly washing the items to ensure that the material is kept in the best condition possible. Plus avoid keeping the dolls in direct sunlight and also in a room where the temperature fluctuates too much.

So how do you wash such items of clothing? Below we take you through the steps you need to take to clean the clothes for the 18 inch doll that creators of them have developed.

Step 1 – You need to get together the materials that are required to wash the clothes in. The items you need are some vinegar, soap snowflakes, cold water, cotton buds, a sleeveless board and some white clean towels. Plus you also need some jars into which the mixture of water soap and vinegar can be placed.

Step 2 – Before you fully immerse any items of clothes for your 18 inch doll into the cleaning solution it is important that you carry out a color test first. To do this you simply dip one of the cotton buds into the cleaning solution and then apply the mixture on to the inner seam of the dolls clothes. If you find that the material reacts adversely to the cleaning solution, then do not wash the item in it. Instead it may be much more advisable to use a foam spray cleaner instead.

Step 3 – The next thing to do when it comes to cleaning clothes for the 18 inch doll that you own is to remove any beads, snaps or hooks from the material. This will ensure that they will not be harmed by the mixture used to clean the clothes in and which they need to be soaked in for about an hour. After the items have been soaked then of course rinse the items thoroughly with distilled cold water to remove all cleaning residue from them.

Free Advertising Ideas For Online Business

In today's economy it is important for every small business to utilize as many free advertising services as they can get their hands on. These ideas should make the advertising process a little easier.

Host a Contest or Event

This will open up new avenues for free advertising. There are many websites out there dedicated to informing people about contests and events that its members might be interested in. Charge a small entry fee to cover the cost of the prizes and you will get traffic from a group of people who might not otherwise find you.

Local Free Advertising

Call up a local newspaper to do a human interest story or business story for your company. Also, submit your own articles to local papers and magazines for consideration. This method of free advertising works best for non-metropolitan areas but it never hurts to try. The worst thing a person can tell you is no!

Search Engine Optimization (SEO)

Learning SEO techniques is one of the best free advertising techniques. A few tips include using only a couple keyword terms per page, maintaining a .5% -5% keyword density rate, utilizing your meta tags and image tags, creating and submitting XML sitemaps, as well as using keywords in your URL.

Personal Touches

Adding personal touches to your business is a great way to get repeat clientele or a good way to close a sale. Send personalized emails, newsletters about not only your services but also your family or friends, insert gifts with every purchase or even jot a quick thank you note and mail it to tell your customer that they really matter to you.

Free Article Submission

Submitting SEO rich articles to article submission sites can be a great way to advertise your website or services. Do not, however, submit the same articles that are on your website. Search engines penalize duplicate content. Instead you should rewrite a few of your articles first.

Link Building

The more inbound, one-way links your website has the higher it will rank in search engines. These inbound links work best if the websites linking to you are relevant to your main focus. These links are the only ones that search giant Google recognizes. To build links you can post blogs or guest blog for someone, submit articles and press releases for syndication, email webmasters, post in forums and comment on blogs. Remember that these links are not only for the search engines, they can also drive legitimate traffic.

Free Classified Advertising

Submitting a well worded link into a free classified can return decent traffic. Describe your website in an intriguing way and curious people will click your link.

Social Networking

Websites like MySpace and Facebook can be great sites to advertise through. You can build a website just for your business and advertise directly to your "friends". My personal technique for acquiring friends involves seeking out groups with an interest in my topic and requesting friend adds from those members. If you only request 20 -40 friends a day you will not likely be marked as spam. The key to getting friends is to type up a seemingly personal message without any links;

"Hi, I noticed you are a chef. My website is running a recipe contest. You should check it out!"

I've found that notes like this in a friend request results in about 1 of every 3 people I approach adding me as a friend. Once your friend list is established you can blog, email or post announcements about your business.

Social Bookmarking

A new trend in online advertising involves social bookmarking sites like Digg and StumbleUpon. See www.AddThis.com for your own social bookmarking button. It is now (practically) mandatory for all websites to allow for social bookmarking. If you have viral content on your website it can really pay off.

Viral Videos

Diet coke and mentos, exploding bathtubs, and bikes playing Guitar hero videos made for close to nothing. If you have a video camera it is worth a shot to try to post a viral video on YouTube. Of course this is no easy task. It is impossible to tell what will become viral. Other video options involve posting information relevant to your site. You can make a simple slideshow with music and text with Microsoft MovieMaker. Place a link to your site on your videos and in your profile. Over time you should reap results.

Free Alternate Directory Submissions

There are many online directories aimed at specific interests. These directories look to help consumers find the best websites and information available. To find these directories simply search a relevant term and "directory".